Results matter more than anything
A look at how we work with brands across social, content and video.
JAMES GIN
SOCIAL MEDIA MANAGEMENT - CONTENT CREATION - VIDEO SUPPORT
James Gin is a British gin brand founded by James May, built around humour, quality and a strong sense of character.
We work with James Gin as a long-term social partner — managing their social presence day-to-day and helping shape how the brand shows up across platforms. Our role spans strategy, reactive content and ongoing execution, working closely with the internal team to keep the brand culturally relevant and consistently engaging.
THE BRIEF
James Gin needed a social presence that reflected the brand’s personality - witty, understated and genuinely entertaining - without relying on traditional alcohol marketing or overly promotional content.
The challenge was to build an engaged community around the brand, keep content feeling fresh and reactive, and support wider brand activity, all while maintaining a consistent tone and voice.
Our approach focuses on:
Maintaining a clear, consistent brand voice
Reacting to moments as they happen, not weeks later
Creating content that feels native to social rather than like an advert
Alongside reactive content, we plan and produce ongoing social formats and video content that give the channel structure and momentum — allowing the brand to stay present without feeling repetitive.
This balance of strategy and speed has helped James Gin build a distinctive, recognisable social presence that audiences actively engage with.
OUR APPROACH
OUR WORK
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BAKER MILLER PINK
CONTENT CREATION
Baker Miller Pink is a cashmere brand focused on quality, sustainability and considered design — with an emphasis on transparency around how and where its products are made.
We work with Baker Miller Pink as a creative partner, leading on content creation across social and brand channels. Our role is to develop and produce visual content that reflects the brand’s values, tells its story clearly, and brings its world to life across platforms.
Baker Miller Pink needed content that went beyond product — communicating the story behind the brand, its materials and its approach to sustainability in a way that felt honest and engaging.
The challenge was to create content that felt premium but approachable, visually distinctive without being over-styled, and flexible enough to live across multiple platforms and formats.
THE BRIEF
We worked closely with the Baker Miller Pink team to plan and produce content that balanced storytelling with practicality, building a library of assets that could be used across social, web and marketing touchpoints.
This included:
Capturing content in real environments, not studios
Focusing on process, materials and people — not just finished products
Creating assets designed to be reused and adapted over time
By prioritising authenticity and longevity, the content supports the brand beyond a single campaign, forming the foundation of its ongoing visual identity.
OUR APPROACH
OUR WORK
